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Our Mission

We are a dedicated group of software entrepreneurs, interface designers, game producers, stock traders and technologists who came together with a common goal: to make the stock market a place for the rest of us.

Why? Because we believe that complexity is a barbed wire fence around the market, protecting the unfair advantages of insiders, and keeping the rest of us out. Which is why we’ve made it our mission to level the playing field, achieving marketplace democracy for everyone.

We empower investors with the tools they need to navigate today’s turbulent markets. And with rising expectations for user experience and self-directed financial life, we believe it is more important than ever to make learning about and playing the stock market radically more simple, exciting and engaging, something you want to do, not something you have to do.

We see first-class user experience transforming the investing category just as it has transformed communications, entertainment, and computing. iPhone. The Wii. Kapitall. So we designed a new type of investing platform, fueled by simple, engaging, friendly and intuitive cloud-based tools, to help you take control of your financial life, grow your skills and maybe your net worth.

If you can drag and you can drop, you can trade. It’s as simple as that.