NEW YORK, April 2, 2014 – Kapitall, the next generation investing destination, today announced a new ad campaign with history’s most iconic revolutionaries as its spokespeople. Each celebrated character displays their preference for Kapitall above all other online investing platforms in an all-digital advertising campaign.
The campaign will run nationally through the summer with top media partners: YouTube, Facebook, Twitter, Google, Yahoo!, and Gawker Network, among others, expected to generate over 50 million impressions monthly.
Kapitall seeks to connect with the self-directed, adventurous, tech-savvy, independent thinker highlighting how progressive and rewarding the investing experience with Kapitall can be. The company counts more than 115,000 virtual and live portfolios, tracking over $10.6 billion in virtual and live assets.
“Kapitall has a cutting-edge user experience, combining gaming principles with a solid brokerage product – think ‘PlayStation meets Bloomberg’; this calls for an iconic campaign,” said Kapitall CEO Jarrett Lilien. “Who better than a group of history’s iconic revolutionaries to get the point across?”
“Our stated mission is to make the world of investing more accessible, fun, and rewarding,” said Pascal Ehrsam, CMO of Kapitall. “We want Kapitallism for all. Through this campaign we want to entertain our audience with something different and unexpected, just like Kapitall.”
“We needed to get the point across that yes, these are historical figures, but they are contemporized, living in the suburbs of today and with everyday questions on investing, just like you or me,” said Pascal Ehrsam, CMO of Kapitall.
The brand campaign will show how each character engages with Kapitall’s virtual stock portfolio, where Kapitallists can win up to $100k in cash prizes. Members will be able to follow the icons, compete against them using practice trades and inquire about their investing philosophies.
For more information on Kapitall and the newly launched brand campaign, click here.
Kapitall is the new way to invest, opening up the next category in the marketplace for engaging and accessible investing. Founded in 2008 by video game entrepreneur Gaspard de Dreuzy and financial technologist Serge Kreiker, Kapitall uses the gaming experience to break the established online trading mold. Jarrett Lilien, former E*TRADE President and COO, joined the team as CEO in 2012. Based in SoHo, New York, Kapitall has more than 200,000 members. For more information, visitwww.kapitall.com, learn more about the team here, or visit Kapitall Wire for education and investing ideas. For the latest news, follow Kapitall onFacebook, Twitter and LinkedIn. For more info on Kapitall’s virtual stock tournament and cash prizes, see the T&C here.
2014 All rights reserved. New Kapitall Holdings, LLC (“Kapitall”). Kapitall Wire is a division of New Kapitall Holdings LLC. Kapitall Generation, LLC is a wholly owned subsidiary of New Kapitall Holdings, LLC. Securities products are offered through Kapitall Generation, LLC, member FINRA/SIPC.